Sensitivity gone amok?

The UK bookmaking firm Paddy Power has run afoul of the Advertising Standards Authority for an ad that is "offensive" to transgendered individuals.  From the Guardian:

The advertising regulator is to investigate a TV ad by Irish bookmaker Paddy Power that asks viewers to spot the "transgendered ladies" among a crowd of racing fans at the Cheltenham festival. 

Paddy Power and broadcaster BSkyB were accused of inciting transphobia with the campaign, which promised to make the festival's Ladies' Day "even more exciting by adding some beautiful transgendered ladies: Spot the stallions from the mares".

I think it was creative. You be the judge.



Hat tip to Moonbattery.